Look at it this way - advertising in your local media or in the trade press may get you coverage, but will cost you anything from £100 upwards and there are no guarantees it will get read and even less it will get acted upon.
A successful press release which captures the attention of the media has the potential to not only get you blanket coverage in your target media - it could even go global!
While there are no certainties, as rule of thumb PR is considered to be eight times more effective than advertising, with target audiences tending to believe what they read editorially rather than advertorially.
Aside from media coverage we can also provide a one-stop-shop when it comes to the general promotion and marketing of your enterprise. We can help with websites and e-marketing, copywriting, direct mail, events, speaking opportunities, crisis management and branding. And if you do decide to advertise we can help with that too!
